At Gopuff, I worked on a wide range of illustration needs—from onboarding flows and order tracking visuals to driver pay explanations, banners, and error pages. As the number of use cases grew, so did the need for consistency.

To solve this, I developed a scalable illustration system and library built on clear visual guidelines. The result was a cohesive, flexible design language that ensured every illustration felt on-brand—no matter where it appeared.

Here’s a look at what I created…