The Square Developer platform needed more than a new look—it needed a brand that felt cohesive, elevated, and distinct from the competition. We set out to create a system that positioned Square Developer as approachable yet powerful, inviting developers to do more than build apps: to build businesses along with Square. By highlighting flexibility and scalability, the refreshed brand emphasizes how developers can create solutions businesses of all sizes rely on—helping them stay ahead of trends and grow into new markets.

Role: Designer